Arngee

Arngee, aka Otto, is the mascot of Syracuse University. The ISDP Advertising Design class of 2004 adopted him as one of their own and took him on a trip around the world. Hope you enjoy all his travels!

Thursday, January 18, 2007

A moment of silence


Cold ruins nearly $1B of California citrus

That is "B" as in BILLIONS.

Shoppers soon will be feeling the sting of higher prices from a wave of icy weather that has hit California farms. As much as three-quarters of the state's citrus crop withered in the field during the cold snap, but nearly every winter crop, from avocados to fresh-cut flowers, has suffered severely.

California is the nation's No. 1 producer of fresh citrus, growing about 86 percent of lemons and 21 percent of oranges sold in the U.S., according to the California Farm Bureau. Florida produces more citrus overall, mostly for use in orange juice, according to the USDA.

Growers say more than 70 percent of this season's oranges, lemons and tangerines were still on the trees as nighttime temperatures in California's Central Valley dipped into the low 20s and teens beginning Friday. The fruit is threatened whenever the mercury falls below 28 degrees.

"Limited amounts were harvested before the freeze, so it's not like the markets are going to dry up suddenly," said Claire Smith, a spokeswoman for Sunkist Growers Inc., a Los Angeles-based cooperative owned by some 6,000 growers in California and Arizona.

Still, the diminished supply is bound to drive up prices, Smith said. Sunkist may import oranges and other fruit from South Africa and other countries.

"We may adjust the prices as we discover the full extent of the damage next week, but for now, if you bought an orange at the supermarket for 50 cents, expect to pay a dollar to $1.49 for it," said Todd Steel, owner of Royal Vista Marketing, which sells California citrus to markets throughout the country.

1 Comments:

At 3:58 PM, Blogger Lisa Ryan said...

my condolences Arngee. Are you sitting shiva?

 

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