Orange Through and Through

A project produced by Mattmo was this book, Orange on the Inside for TNT employees.

The concept was: 12 TNT people reveal what it means to be 'orange on the inside' through their daily work. TNT took these 12 to Mount Kilimanjaro in Tanzania, Africa. As Mount Kilimanjaro symbolises TNT in many ways, it forms the inspiring background for the stories of the 12 people.

I can understand why some may see it as an unauthorized biography of our beloved Arngee!

Druk me is Squeeze me in Dutch

This is Paul, Paul van Ravestein with Arngee. He is an art director at Mattmo in Amsterdam.

That's all.

Sinaasappel is Ducth for Orange

Another stop in Amsterdam was Mattmo

Mattmo is a cross-media studio that specialises in visual communications.
Strategic concept and design is a media-independent development and is the basis for how they work.

The Dutch LOVE Orange

We saw it at the Olympics and here again. Jeroen Cremer of BSUR could not keep his hands off Arngee until his picture was taken! He just kept saying "Neem mijn beeld met de sinaasappel!"

Europe!

And they say you cannot bring fruit into a foreign country!

Arngee went back to Europe. Chaperoned by Lisa Ryan and in the company of the ISDP Class of 2006, Amsterdam and London were once again on the tour schedule. So let's get to it! First stop, Amsterdam!

BSUR
Founded in 1995, bsur ('be as you are') is an internationally active creative consultancy based in Amsterdam. They provide their clients with consultative services on brand creation and brand management for today's connected society.

Is there a better brand than Arngee?

Purple, Pink and Arngee

That is Purple on the left and Pink on the right. I will never say those colors again and not see these two faces! Purple is actually Mary and Pink is her younger sister Evie, and of course you know Arngee.

The two are actually my friends Paul and Kathy's daughters. I visited them just last weekend in Kansas City.